Amritsar – Crowds are making a beeline for the Pakistani and Afghani stalls at CII Destination Punjab, the 4-day Mega Expo CII organized by the Confederation of Indian Industry at Ranjit Avenue, Amritsar.
Jahjanjeer Iqbal Khokhar, the proprietor of ‘Rohi-Rung’ from Karachi, Pakistan says that the uniqueness of their designs and their collection explicitly speaks about the mood of fashion of Pakistan and is being liked by the discerning clientele visiting Destination Punjab. Khokhar has found Amritsar as a very good place to display his products.
‘Attire Collection’ owner Kauser who has come from Multan, Pakistan has displayed an extensive range of hand embroidery ‘gota’ work, which is very famous and is a craze of the women of Punjab. The antique styling of attireof Attire Collection was the main focus for the ladies and as Jagjit Kaur of Green Avenue puts it, “The variety which the Pakistani stalls are having is not available in local markets here.”
‘Kashmiri Handicrafts’ stall owners Iilahbaksh and Usman from Swat Ghatti, Pakistan are showcasing their traditional hand-woven woollen shawls, which have grabbed the attention of the people. According to Harpreet Kaur of Basant Avenue, “The variety and the class of workmanship is excellent. They have a very unique and affordable range.”
H Mohammad Wazir, who has come all the way from Kabul, Afghanistan and has on display dry fruits at his stall ‘Sabit Saqib’ says he feels very comfortable while selling his products and interacting with the public. “The people of both our countries have the same thinking as well as interests,” he remarked.
The other products on display which are doing well include Khusa Jutti and bed covers from Pakistan. But, as the Pakistani and Afghani stall owners say, “We are not here only to increase sales but also to interact with the public and help build a warm relationship with them.”