Ludhiana: December 23. The three day cultural extravaganza ‘Rajasthan Calling’ organized by the Department of Tourism, Government of Rajasthan in it’s bid to attract domestic tourists from Punjab opened here today in city. The three day “Rajasthan calling Festival” is being held at the premises of Rotary Bhawan, Sarabha Nagar, Ludhiana as part of Rajasthan Tourisms’ domestic tourism promotion campaign “Rajasthan Calling” which is to be held in 22 major cities including Gurgaon, Kotchi, Madurai, Coimbatore, Dehradun, Rajkot, Mumbai, Vadodra, Surat, Kolkatta, Ahmedabad, Ludhiana and Chandigarh.
“The major reason for organizing Rajasthan Calling Festival in Ludhiana is to give a feel of Rajasthan and facilitate a better understanding about the state. Also to provide complete information and showcase the Rajasthan’s traditional culture and its exquisite range of handicraft products and delicacies”, said Mr N L Alawada, Deputy Director, Rajasthan Tourism.
The major highlight of the festival will be live Rajasthani folk performance and traditional Rajasthani food court. The food court has stalls serving famous Dal Baati Choorma, famous Rajasthani Kachori’s, mirchi bada and traditional sweets. Folk music & dances presented on the occasion includes langas, kalbelia dance, treatoli and many more…
“20 stalls depicting varied, handicrafts work from various regions of the state have been put up during the festival. These include woolen shawls from Bikaner, Namdas from Tonk, Embrioderry from barmer, Brass nakhashi from Jaipur, Blue pottery from Jaipur, Terracota from Udaipur, Tie & Die from Jaipur, Pali & Jodhpur. Leather items – Bags, Jutis etc from Jodhpur and Barmer” he added.
“With 13.78 lakh foreign tourists and 255 lakh domestic tourist arrivals in 2010 Rajasthan is easily one of the most sought-after tourist destinations in India. The State’s popularity is primarily owing to its incredible tourism products: its rich heritage, its forts, palaces, lakes, colourful and lively fairs and festivals, golden sand dunes and rich wild life, add to that the adventure sports, wellness tourism, handicrafts, shopping, among other pullers”, said Mr Devinder Meena, Astt.Tourist Officer, Rajasthan Tourism.
The other attractions, of course, are the world acclaimed heritage hotels, luxury Trains (Palace on wheels & Royal Rajasthan on Wheels) most favored locales and landscapes for film shootings and world-famous cities like Jaipur, Jaisalmer, Udaipur and Jodhpur. India’s most favoured tourist circuit – the Golden Triangle – also has the city of Jaipur in it. Rajasthan has also made a mark for its pilgrimage trail.
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